What's on Annie's mind this week? Reaching for the Stars!


Remember last week when I asked you to figure out what that perfect person for your product or service is by drawing a stick figure? Well this week I am asking you to do something sacrilegious in the marketing community...figure out how to blanket your market with your message. This market strategy ignores market segment differences and appeals to the whole market with one offer. You now are broadcasting a message that will reach the largest number of people possible within your market. But this is bad right? My answer is yes and no...

“Honesty is the most single most important factor having a direct bearing on the final success of an individual, corporation, or product.”
―Ed McMahon

Here is how you can mass market in a fun and engaging way without making it icky, like that weird guy that keeps instant messaging you through Facebook when you have told him you are married and please just leave me alone.

  • Guerilla Marketing
    • This strategy concept promotes their products or services in an unconventional way with little budget to spend. This involves lots of imagination focusing on grasping the attention of the public in more personal and memorable level. The main point of guerilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or city center areas such as Pioneer Square with maximum people access so as to attract a bigger audience. Sometimes you will be kicked out of a place but you just move on to another crowded spot to get your message out to the masses.
  • Grassroots Marketing
    • Grassroots is very similar to the same strategy as guerilla marketing. This can be especially powerful for small, locally focused businesses with a brick-and-mortar location. Grassroots marketing and guerilla marketing are often confused with one another, given that grassroots marketing often relies upon many of the same techniques. The key difference goes back to audience and intent; grassroots campaigns target a specific niche but you want to reach the maximum people access so as to attract a bigger audience by persuading that group to then propagate your message organically.

Here are some examples of things I have done in the past:

  • Using emotional triggers - exploiting your audience’ s emotions is one of the best ways to encourage people to share a message, by leveraging emotional triggers you can quickly get your message or brand out to the masses.
  • PR Stunt - there are a lot of examples just make sure that you are careful and don't hurt yourself of anyone else.
  • Capitalize on Trending Topics - #HASHTAGS
  • Support a good cause and stick by that cause - sponsor an event and collect all the participants data

I hope this makes you think a little more openly when it comes to mass marketing and how it can be beneficial to you and your brand.